MillerCoors today announced the discontinuation of my green poop-maker beverage of choice, SparksTM.  All we have to ask is how the hell do you expect blog-sponsored DJ nights to get anyone out on a Tuesday?
Guru…it’s all up to you now. Keep the dream alive or else my caffeine column on this blog will go away like so many green poops you given me over the months.
Full story up on some NBC nightlife website dedicated to the DC scene and it has some amazing terms that Sparks just can’t seem to get their head around:
- Stop using images that imply power (battery-themed +/- symbols on the can) and that appeal to underage youth to market the product.
- Not renewing its contract with William Ocean, a MillerCoors-sponsored air guitarist who back flips onto an opened can of Sparks at his shows.
- Immediately discontinue the Sparks website.
- Reformulate Sparks brand products without caffeine or other stimulants and agreed not to produce any other caffeinated alcohol beverages in the future.
I believe the Sparks marketing team saw that and in unison replied “fuck it”.


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